With the help of public supervision and the total Industrial and commercial administration, the labor in China Environmental Labeling gave the counterfeit Environmental labeling products a strong hit through the investigation, both publicly and secretly in April 2002 in Jiangsu and Shanghai, detaining more than 650 pieces of counterfeit paint which worth 100 thousand RMB. The further punishment to the dealer would come out according to the relevant regulation.

A survey made by the relevant state administration showed that nearly half of the paint in the market failed to meet the standard, which accounted for the serious situation.

However, it is impossible to eliminate the counterfeit only depending on several anti-counterfeit actions. As assumed, being a very profitable cake involving 10 billion RMB, Chinese building materials market has become the focus peered by counterfeit products. The means of making counterfeit by some factories has become more and more covered and deceitful, which have cheated not only consumers but also dealers. 

During the investigation, it was found that many various environmental labels, which were counterfeits, were printed on the package and the Instruction, making consumers confused.

It is a deceitful behavior that disorders the market, therefore, to protest the manufacture and dealing of the counterfeit environmental labeling products, to order the environmental labeling products' market and to enable the public to distinguish them are the confronted tasks.

The Secretariat of China Certification Committee for Environmental Labeling (CCEL) is taking more steps to strike the counterfeit Environmental labeling products, for the sake of stop the mass in the Environmental labeling products' market from the origin.

With the improvement of people's standard of living, more and more attention has been attached to environmental-friendly products. When choosing products, consumers regard the "ten rings" of the environmental labeling as a significant reference.

Therefore, some unlawful dealers who don't own the qualified products use the environmental label to deceive consumers. To order the environmental products' market and promote the healthy development of them, the Secretariat of CCEL, accompanied with CCTV and other media, gave the manufacture and dealers which steal the environmental label a strong and effective strike nationwide with the help of local environment protection bureaus, technological investigation agencies and industrial and commercial bureaus in this action.

This Anti-counterfeit move swept Beijing, Shanghai, Jiangsu and Guangdong, reaching more than 40 companies which use counterfeit Environmental labels. It further ordered the domestic environmental friendly products' market, directed the consumer to distinguish the real environmental labeling products and make the concept "environmental label has its standard" known, which accounts for that the label cannot be honored casually, and only with a strict system of product standard, test and assurance can a product can be labeled environmental friendly products.